Development: 1999–2000
Locator (the sans serif) has existed as a concept in some form for several years.

As background, in the fall of 1999 I was dissatisfied with the options for high quality, neutral sans serif typefaces, so I decided to design my own. Quite the admirable idea, however, it lacked any solid direction. As a result, the designs that followed were amateur and crude. The lower line in this example is a result of my (at the time) obsession with Akzidenz Grotesk.